Sara Killeen
Managing Director
Backed by nearly 25 years of experience in marketing for major brands and a background in consumer research, Sara is the architect of research-based marketing strategies for all Longitudes Group clients.
She started Longitudes Group with a goal to build the most comprehensive supply and consumer demand databases in the country, resulting in high-impact, individualized marketing and sales organization strategies for clients. From its beginnings in the golf industry, Longitudes Group’ research and marketing expertise has broadened to include the Outdoor/Alpine, Hunt/Fish, Travel, Health & Fitness industries and beyond.
Sara’s experience with Foot-Joy, Nike Golf and Nike Women’s Fitness include team leadership in product line management, marketing research and in traditional marketing positions. She helped develop original positioning for a number of key product lines both in golf and women’s fitness, driving business success through keen consumer insights.
A frequent guest speaker in the golf and sports industry and a leader of marketing and travel seminars, Sara was a three-time NCAA Academic All-American golfer at Oklahoma State University and earned her MBA from University of Washington.