Consumer Insights

There is no better wisdom than what comes directly from the consumer. Significant market insights are vital to making the critical decisions that will make or break brands. Longitudes Group strategizes, designs and executes complex quantitative research to reveal how busy, affluent consumers spend their time and money.

While the motivations driving sports enthusiasts may evolve, with the right pulse on the market, smart companies can quickly adapt.

Geographic Modeling of Consumer Demand in Sports: Technology has enabled huge leaps in the accurate modeling of sports participation and spending. Longitudes Group builds custom demand models down to individual zip codes, allowing companies to pinpoint the hot spots where energetic consumers live, play, and spend.

Purchase Intent Research: By identifying consumer intentions, Longitudes Group can get a glimpse of what hot new products are on consumer’s radar and how your brand strength and momentum measures up to upcoming trends.