GOLF

The ABC’s of Top-Target Green Grass Doors

Not all doors are created equal.  Getting into the right shops for your brand is critical to growing your business. Longitudes Group has taken out the guess work with a comprehensive database identifying the list of Top-Targets for sales organizations.  Longitudes Group offers a total of 6 reports in total depending on your needs.  

Soft-Goods Database:

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Hard-Goods Database:

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ABC Definitions & Total Retail Sales Volume Estimates

A:   Vibrant apparel, hard-goods, balls, accessories $400,000 or more total retail sales volume (less in the middle of the country or smaller towns / much more around the coasts, mega metro areas and key resort areas) 

B:    Hard-goods, golf balls, accessories, possibly a very basic apparel business. $50,000 - $399,999

C:   Golf balls, wedges, putters, some accessories (<$50,000) 

D:   Low value retail opportunity, unless it's a high rounds course and they sell some golf balls (< $10,000) 

Report Data Includes: There are over 30 data variables included in the database listing

  • Facility Name

  • Complete Address

  • Phone Number

  • Geocoding (Lat and Lon)

  • Facility Type (Public / Private)

  • Top Target Assignments (A, B, C, D)

  • Geographic variables (DMA, CBSA Metro, County)

  • Management Company 

And many more…. If you would like to see a sample of our Top-Targets Database please email us at info@longitudesgroup.com

Additional services include: (please inquire for custom pricing)

  •  Account Matching: Longitudes Group matches your company's current accounts to the LG Top-Targets list.

  • Advantages: Measure golf facility penetration by metro area or sales territory. Drive your distribution strategy by measuring sales productivity for each Top-Target segment.

  • Sales Rep Appending: LG appends Top-Targets prospect list for each sales territory or sales rep. 

  • Advantages: Your Sales team is immediately armed with a valuable list for sales team to hit Top-Targets locally and regionally.

Please feel free to contact Longitudes Group via email at info@longitudesgroup.com if you have a questions about the reports or if you would prefer a different payment method.

longitudes group golf supply & demand model

As a leader in specialty market research for the golf industry, Longitudes Group delivers specific, impactful information to equipment manufacturers, retailers, golf travel destinations and golf industry stakeholders.

The proprietary and extensive supply and demand model enables the accurate measure of the impact of participation and spending patterns among 29 million golfers in the United States and Canada, along with 3.3 million golfers in the United Kingdom.

Longitudes Group counsels the golf industry with absolute precision about both opportunities and threats. 

Our team draws from the following points of contact:

  • 15,000+ US golf courses

  • 2,000+ Canadian golf courses

  • 3,000+ UK golf courses

  • 1,300 US Off-course retail locations

  • 11,000+ US sporting goods stores that carry golf equipment. All locations are tracked annually and include dozens of locational attributes.

 

Retail / Distribution Analysis

Longitudes Group provides a comprehensive picture of an organization’s sales productivity empowering executives to make data-informed decisions regarding head count, compensation, tech reps and merchandising investments.

Using an overlay of current sales territories, Longitudes Group identifies whether a sales force is reaching its fullest potential and pinpoints areas in which it can drive efficient growth.

 

Supply & Demand Models

The golf industry is seeing major changes with consolidation driven by volatile and eroding participation. Over the next decade, industry and stakeholder key performance indicators will look very different than today.

As the market makes this seismic shift and golf companies seek ever sharper competitive advantage, big data is evolving to bring more precise acumen into consumer choices. Longitudes Group builds and maintains supply and demand databases measuring the retail and wholesale market value of nine different product lines in the game.  We meticulously track facility and retail openings and closings in every corner of North America.  From the courageous independent retailers and golf course owners all the way up to the big box chains and course management companies, Longitudes Group rates on a four point scale each location on retail strength and viability. 

Longitudes Group Golf demand database of over 24 million US golfers can be broken down based on income, gender, and participation rate, as well as the density of specific types of golfers to the golf businesses in their given area.

Longitudes Group Golf supply database includes 15,000+ US golf courses appended with more than 80 variables, 775 Off course retailers, 2,000 sporting goods stores selling golf equipment, national retail chains, and local businesses.

Each of these up-to-date databases paint a distinct and current picture of market dynamics in a given region.  By overlaying a brand’s sales and account base, brand strength and weaknesses are quickly identified providing focus and investment to move your business forward in an intensely competitive market.